Dressed to Sell: Model Home Presentation Key
Dressed to Sell: With Houses Lingering on the Market, Builders Outfit Their Model Homes
"Back during the boom years, when people would camp overnight to buy into a new community, the model home lost some of its impact as a selling tool. Like Winchester, some builders did not even decorate their models. Others used the models only to market their upgrades. Now that the pace of sales has slowed, however, builders and interior designers say the model home has become more important than ever in marketing an entire community."
This says it all. There's also a neat chart that compares the number of bedrooms homes have by county. Some of the highest percentages are in well-to-do suburbs in places like Atlanta, Salt Lake City and the District of Columbia.
Thursday, June 14, 2007
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment